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Top 6 Signs It’s Time to Update Your Packaging

When do you really know it’s time to update the packaging? Any rules to follow? Based on 2 decades of experience, the packaging expert, Fred Richards, summed up six signs it’s time to update and pitfalls to avoid.

  1. It’s been 6 years since the last update

  2. Your competitors have changed

  3. You’ve discovered what consumers aren’t telling you

  4. The times are changing

  5. You can clearly see issues from the retailer’s point of view

  6. Your brand message has gotten lost

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Source: Camelot. (2017). Candles Branding.

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