Packaging is essential for supporting a brand’s path to iconic status. It is about whether people can easily recognize your brand through the eye-catching pack. The following are proven elements that have helped create iconic brands.
Memorability
Simplicity
Timeless Design
Strong Roots
Strong Positioning
Compelling Story
Discover more on here:
http://www.packagingoftheworld.com/2015/11/is-your-product-on-path-to-iconic.html
