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Is Your Product on the Path to Iconic?

Packaging is essential for supporting a brand’s path to iconic status. It is about whether people can easily recognize your brand through the eye-catching pack. The following are proven elements that have helped create iconic brands.

  1. Memorability

  2. Simplicity

  3. Timeless Design

  4. Strong Roots

  5. Strong Positioning

  6. Compelling Story

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