PANTONE 18-3838 Ultra Violet, a dramatically provocative and thoughtful purple shade, has been released as the color of the year 2018 by Pantone®. It communicates originality, ingenuity, and visionary thinking that points us toward the future. Below is the extract from the article of Pantone® about the color.
This color suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.
Complete introduction of the color:
https://www.pantone.com/color-of-the-year-2018
Inventive and imaginative, Ultra Violet lights the way to what is yet to come.