Pantone® Color Of The Year 2018

PANTONE 18-3838 Ultra Violet, a dramatically provocative and thoughtful purple shade, has been released as the color of the year 2018 by Pantone®. It communicates originality, ingenuity, and visionary thinking that points us toward the future. Below is the extract from the article of Pantone® about the color.


  • This color suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.

  • Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance.

  • Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world.

Complete introduction of the color:

https://www.pantone.com/color-of-the-year-2018

Inventive and imaginative, Ultra Violet lights the way to what is yet to come.