Mintel, the market intelligence agency, has outlined five trends set to impact the global packaging industry in 2018.
Packaging will play a pivotal role in reducing global food and product waste.
Online brands will reinvigorate their packaging in order to enhance the e-commerce experience.
Brands that adopt clear and succinct package messaging will be rewarded as consumers prefer brands that embrace minimalism.
Brands will be called to keep marine conservation at the forefront of packaging development and to anchor the circular economy for future generations.
Contemporary packaging formats will see the center-of-store take center stage.
Says David Luttenberger, Global Packaging Director at Mintel, “Our packaging trends for 2018 reflect the most current and forward-looking consumer attitudes, actions, and purchasing behaviors in both global and local markets. Such trends as those we see emerging in e-commerce packaging have stories that are just now being written. Others, such as the attack on plastics, are well into their first few chapters, but with no clear ending in sight. It is those backstories and future-forward implications that position Mintel’s 2018 Packaging Trends as essential to retailer, brand, and package converter strategies during the coming year and beyond.”
Source: NEWSWEEK LLC (2017). HAPPY NEW YEAR 2018: PHOTOS AND VIDEOS OF CELEBRATIONS AROUND THE WORLD .