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PANTONE: Hitting the Playground

Play remains a respite and a route to conviviality and joy, but it is also the foundation of invention. As such, we continue to see the desire for interaction and engagement reigning over passivity and uninhibited expression, where playful attitudes are embraced with enthusiasm across design.

With no sign of the bold aesthetic disappearing, designers are drawing on surrealist and Dada influences to create for pure joy and happiness. Extrovert and avant-garde design invites users to determine purposes – if there are any at all – for themselves, as form leads function and art for art’s sake sees renewed appeal. Interactive installations encourage visitors to build their own creations and products promote a playful sense of interactivity, inviting users to make their own compositions, customizing pieces and parts to create vastly different outcomes.

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